About 7Artisans
7Artisans stems from a deep passion and dedication to optical craftsmanship. From original design to precision manufacturing, we uphold the artisan spirit, collaborate with image-makers worldwide, and continually push the boundaries of technology and expression to forge our own distinct brand path.
The Birth of the Brand
7Artisans was co‑founded by seven photographers who share a deep passion for photography and a steadfast commitment to the spirit of craftsmanship. In an era where visual expression is constantly evolving, they came to recognize that images are no longer just a tool for documentation — they are becoming an essential language that connects people with the world. This insight raised the bar for both professional performance and creative potential in photographic equipment.
Driven by this understanding, the founding team took craftsmanship as their starting point, bringing together expertise in optical design, industrial design, and precision manufacturing. From scratch, they built their own technological and product development path, establishing “original optics” as their guiding principle. Thus, 7Artisans was born — not only as a brand name, but as an attitude toward photography that returns to the essence of creation and emphasizes individual expression.
Between rational engineering and emotive artistry, 7Artisans found its starting point, and embarked on a journey of exploration for creators around the world.
7artisans
The Origin
“If we put our minds together, we can create original camera lenses.”
Summer 2015 | Shenzhen – A dinner that changed the fate of Chinese optics
Optical Designer × Factory Manager × Leica Collector
A dinner gathering of three photography enthusiasts
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The Journey
From “wanting to do it” to “making it happen” — years of repeated material selection, prototyping, and calibration.
September 2016 | 100 units of the 50mm F1.1 engineering edition came to life
Of the once large team, only seven persisted to the very end.
7artisans
The Name
“7Artisans” is named in tribute to the seven founders who stayed true to the spirit of craftsmanship.
“This is not just a product name, but a belief in — and a commitment to — the spirit of craftsmanship.”
Brand History
2016 —— Brand Established
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2017 —— First Manual Lens, M 50mm F1.1, Launched
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2018 —— Released its first lens lineup, covering multiple mounts and focal lengths (MF 35mm F1.2, M 28mm F1.4, etc.). Officially entered the mainstream domestic imaging equipment market and made its debut at China P&E, a core industry exhibition in China
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2021 —— Launched the “Vision” cinema lens series, beginning its expansion into the cinema lens segment
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2023 —— Released its first autofocus lens – the AF 50mm F1.8
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2024 —— Autofocus Product Line Completed with AF 27mm F2.8, AF 85mm F1.8, and Other Autofocus Lenses
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2025-present —— Expanded its autofocus and lightweight lens lineup with the launch of the LITE series, the ultra-wide-angle 10mm F3.5, the AF 10mm F2.8, and more. Made its debut with the Floral Bloom series of cinema lenses. Made multiple appearances at top-tier international exhibitions including NAB, CP+, PE, and CJ, earning global attention through high-frequency, high-quality engagement